01 Jun 2018

Serums: What are they & what do they do?

What are serums and what do they do?

Serums are nutrient rich skincare products that deliver a high concentration of active ingredients deeper into the skin to boost its health from within.

They are used to tackle specific skincare conditions, such as aging, dullness or dehydration. Their lightweight consistency means they soak further into the skin, penetrating the outer layer and aiding in the recovery of the skin.

Serums are used directly after you have cleansed your face, but before applying moisturiser. You only need to incorporate one to two pumps of serum into your morning and night time skin routine to begin to see the benefits.

Are there different types of serums?

While there are lots of different serums available, fundamentally, they all work the same way. They enhance your skin from within by soaking deeper into the epidermis than a moisturiser. But, the main difference between all the serums available is the specific type of skin they are targeting.

Serums can work well for people with dry skin, oily skin, rosacea, combination skin, aging skin, and acne prone skin, if the correct one is chosen.

When it comes to choosing a serum for you, the ingredients and their benefits will determine which one is right for your skin.


If you have dry skin, for example, then you should be using a serum containing Hyaluronic acid, which helps to rehydrate your skin and retain moisture. Going for a serum such as Vichy Mineral 89, means you are using a mineral rich formula that will give you Vichy’s highest concentration of Vichy Thermal Mineralizing Water while also containing Hyaluronic acid. The gel like texture absorbs into the complexion immediately, drenching it with moisture.

If you want to brighten your skin then choose one with vitamin C, such as Vichy Lift Activ Vitamin C - this easy to use, non-stick formula has 15% pure Vitamin C. It works as a brightening corrector, which helps your skin to look rested in less than 2 weeks.

If it’s a serum for anti-aging you’re looking for, then you will need to choose one with peptides, which help to hold off wrinkles. Or, if your skin is oily then you will need a serum that helps regulate your own oil production.

What if I want a serum that works for two different skin conditions, such as dry skin and aging?

While a lot of serums target specific types of skin conditions, there are those which work for a combination of skin types, including both aging and dry skin.

La Roche-Posay Hyalu B5 has been specifically formulated for dehydrated skin which also shows the first signs of ageing. The quick-absorbing serum has been infused with Vitamin B5, Madecassoside and Hyaluronic Acid, to replenish dry skin while minimising the appearance of fine lines and wrinkles.

Other serums, like Pestle & Mortar Pure Hyaluronic Acid Serum, act as the ultimate multitasker for your skin. Its smooth concentrate targets fine lines, dullness and dehydration restoring a healthy glow, plumpness and radiance. Meaning you can target three skin conditions in one serum.

Skingredient’s Skin Protein is a lightweight serum that contains vitamins A, C and E, antioxidants and a pro-collagen peptide. It can help with many skin concerns including dullness, lines and wrinkles, lax skin, dark circles, blackheads, whiteheads, lumps, bumps, large pores and excessive oiliness. It also perfect for mixing with other serums.

Looking for more advice? Our trained healthcare advisors can help you select the right skincare products for your skin type.

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